Terrazas Library
In an effort to promote a local library branch, I designed a new branch identity from scratch, including a new wordmark and promotional materials.
With a lot of resources available to the community including reading events, a decorated children’s reading area, and computer/internet access, Terrazas Library’s offerings aren’t much different from any other. However, with a large unhoused community that frequently engages with this Austin Public Library branch, Terrazas has unfortunately become a less population pick for the community.
A driving force for this project was to think of ways to bring the local community together through the brand’s visual identity, and including information about homelessness in Austin to help raise awareness.