For this project, I was tasked with creating a brand identity from scratch for a local library branch. This brand identity project consisted of designing a wordmark along with promotional materials for the library branch.

With a large unhoused community that engages with this library, a driving force for this project was to think of ways to bring the local community together through the graphics created. With this in mind, the brand identity guidelines that were designed are presented in the slide deck below.

(Created with Adobe Illustrator & Procreate)